Trading Cracker Barrel Extremes: The Opportunity in the Logo Drama
The Extremes I look for opportunities when markets overreact to sentiment extremes. The recent drama over the logo change for Cracker Barrel Old Country Store, Inc (CBRL) provided a textbook case. A redesign consistent with modern branding aesthetics set off a social media backlash, fueled by cultural politics and amplified by high-profile voices. In the … Read more



