Despite shipments of PV modules set to grow in 2011, rapid price erosion may see a decline in market revenues next year according to the latest analysis from IMS Research. A detailed analysis of key industry metrics revealed that although MW shipments of modules have grown at an average of 60% over the past 2 years, industry revenues have only grown by only 13%. As the industry prepares to enter a period of softening demand and decreasing prices, suppliers will need to concentrate on growing revenues and profits and not just focus on who’s shipping the most MWs.