{"id":45837,"date":"2018-10-29T23:09:33","date_gmt":"2018-10-30T06:09:33","guid":{"rendered":"https:\/\/drduru.com\/onetwentytwo\/?p=45837"},"modified":"2018-10-29T23:09:33","modified_gmt":"2018-10-30T06:09:33","slug":"bullish-pre-earnings-facebook-trade","status":"publish","type":"post","link":"https:\/\/drduru.com\/onetwentytwo\/2018\/10\/29\/bullish-pre-earnings-facebook-trade\/","title":{"rendered":"In the Middle Of A Calamity, A Bullish Pre-Earnings Facebook Trade"},"content":{"rendered":"<p>When Facebook (FB) lost 19.0% after reporting earnings on July 25th, the stock&#8217;s $120B loss was reportedly <a href=\"https:\/\/www.cnbc.com\/2018\/07\/26\/facebook-on-pace-for-biggest-one-day-loss-in-value-for-any-company-sin.html\" rel=\"noopener\" target=\"_blank\">the largest one-day loss in absolute terms in stock market history<\/a>. That trauma was of course epic in scale, but it was well aligned with the startling post-earnings run-up that followed the April 25th earnings report. In fact, the July one-day loss did not even finish erasing the entire run-up going into July earnings. The gap up did not finish closing until September. The market started its response to April earnings with a 9.1% gain, and the buyers were off to the races after that. The stock nearly went parabolic along its upper Bollinger Band (BB) ahead of the July earnings.<\/p>\n<p><center><br \/>\n<figure id=\"attachment_45839\" aria-describedby=\"caption-attachment-45839\" style=\"width: 540px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2018\/10\/181029_FB.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2018\/10\/181029_FB.png\" alt=\"Facebook (FB) fell another 2.3% to close at an 18-month low. The collapse makes the last run-up to all-time highs almost look like a burst bubble.\" width=\"550\" height=\"375\" class=\"size-full wp-image-45839\" \/><\/a><figcaption id=\"caption-attachment-45839\" class=\"wp-caption-text\">Facebook (FB) fell another 2.3% to close at an 18-month low. The collapse makes the last run-up to all-time highs almost look like a burst bubble.<\/figcaption><\/figure><br \/>\n<strong>Source: <a href=\"https:\/\/www.freestockcharts.com\" rel=\"noopener\" target=\"_blank\">FreeStockCharts.com<\/a><\/strong><br \/>\n<\/center><\/p>\n<p>Combine the July trauma with <a href=\"https:\/\/drduru.com\/onetwentytwo\/2018\/10\/29\/t2108-update-181026\/\" rel=\"noopener\" target=\"_blank\">the current calamity in the general stock market<\/a> and the market offers up some very expensive options in Facebook ahead of its October 30th earnings call after hours. Based on Monday&#8217;s closing prices, options players expect about a 13-point move, up or down, by the end of this week. Weekly calls and puts expiring this Friday at the $142 strike each cost about $6.50. Add the two together to get the approximate expected move of $13. That move equates to a +\/-9% post-earnings burst. <\/p>\n<p>Based on Facebook&#8217;s earnings history, a +\/-9% move is a bit on the extreme side. Out of Facebook&#8217;s 25 earnings reports, only 5 have delivered 1-day post-earnings gains above 9% and just 2 have delivered post-earnings gains below -9%. This extreme is on a distribution that is slightly skewed positive with an average gain of 2.8% and a median gain of 2.3%. Around half, 14 to be exact, of FB earnings reports have delivered 1-day gains. <\/p>\n<p><center><br \/>\n<figure id=\"attachment_45841\" aria-describedby=\"caption-attachment-45841\" style=\"width: 540px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2018\/10\/181029_FacebookEarningsPriceChanges.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2018\/10\/181029_FacebookEarningsPriceChanges.jpg\" alt=\"The majority of Facebook&#039;s 1-day price earnings changes fall in the range of -5% to 5%.\" width=\"550\" height=\"340\" class=\"size-full wp-image-45841\" \/><\/a><figcaption id=\"caption-attachment-45841\" class=\"wp-caption-text\">The majority of Facebook&#8217;s 1-day price earnings changes fall in the range of -5% to 5%.<\/figcaption><\/figure><br \/>\n<strong>Source: Prices from <a href=\"https:\/\/finance.yahoo.com\/quote\/FB\/history?period1=1337324400&#038;period2=1540796400&#038;interval=1d&#038;filter=history&#038;frequency=1d\" rel=\"noopener\" target=\"_blank\">Yahoo Finance<\/a>. Earnings dates from briefing.com.<\/strong><br \/>\n<\/center><\/p>\n<p>With options on the pricey side, a good pre-earnings play should include selling some premium back to the market. With <a href=\"https:\/\/drduru.com\/onetwentytwo\/2018\/10\/29\/t2108-update-181026\/\" rel=\"noopener\" target=\"_blank\">the market sell-off at historic extremes on a relative basis<\/a> and Facebook already down 15.8% for the month of October, I am inclined to bet on a positive post-earnings response. Given these conclusions, I took interest in CNBC&#8217;s OptionsAction show last Friday which proposed a calendar call spread as a pre-earnings play. <\/p>\n<p><center><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Facebook is having its worst year ever, but could it be due for a bounce? <a href=\"https:\/\/twitter.com\/Michael_Khouw?ref_src=twsrc%5Etfw\">@Michael_Khouw<\/a> and <a href=\"https:\/\/twitter.com\/RiskReversal?ref_src=twsrc%5Etfw\">@RiskReversal<\/a> weigh in. <a href=\"https:\/\/twitter.com\/search?q=%24FB&amp;src=ctag&amp;ref_src=twsrc%5Etfw\">$FB<\/a> <a href=\"https:\/\/t.co\/SV7Wc7TaYu\">pic.twitter.com\/SV7Wc7TaYu<\/a><\/p>\n<p>&mdash; Options Action (@OptionsAction) <a href=\"https:\/\/twitter.com\/OptionsAction\/status\/1055938535440687104?ref_src=twsrc%5Etfw\">October 26, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<\/center><\/p>\n<p>Facebook was higher at the time and now the calendar call spread looks even more attractive. I like selling the November $155 call for about $3.10 and buying the January call at $5.80. That still matches the $2.70 price from OptionsAction but gives a better $155 upside target which happens to coincide with a downtrending 20-day moving average (DMA). Even on the way down, FB has periodically rallied to this point. I particularly like this setup because I expect the November\/December period to be relatively benign, giving a good chance for the position to net profits even if the market&#8217;s initial post-earnings response is negative.<\/p>\n<p>On the downside, I do not see any good technical support for FB until its pre-earnings top from two years ago around $133.50. After that point, support shows up around $114 at the post-earnings triple bottom November to December, 2016. We know the downside risk in FB is VERY real given the post-earnings sell-offs in fellow big-cap tech\/internet cousins Amazon.com (AMZN) and Google (GOOG).<\/p>\n<p>Be careful out there!<\/p>\n<p>Full disclosure: long AMZN calendar call spread<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Facebook (FB) lost 19.0% after reporting earnings on July 25th, the stock&#8217;s $120B loss was reportedly the largest one-day loss in absolute terms in stock market history. That trauma was of course epic in scale, but it was well aligned with the startling post-earnings run-up that followed the April 25th earnings report. In fact, &#8230; <a title=\"In the Middle Of A Calamity, A Bullish Pre-Earnings Facebook Trade\" class=\"read-more\" href=\"https:\/\/drduru.com\/onetwentytwo\/2018\/10\/29\/bullish-pre-earnings-facebook-trade\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[584,483,220,599,62],"tags":[967,549,943],"class_list":["post-45837","post","type-post","status-publish","format-standard","hentry","category-bollinger-band","category-breakdown","category-earnings","category-internet","category-technical-analysis","tag-earnings-play","tag-facebook","tag-fb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In the Middle Of A Calamity, A Bullish Pre-Earnings Facebook Trade - ONE-TWENTY TWO: Trading Financial Markets<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/drduru.com\/onetwentytwo\/2018\/10\/29\/bullish-pre-earnings-facebook-trade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In the Middle Of A Calamity, A Bullish Pre-Earnings Facebook Trade - ONE-TWENTY TWO: Trading Financial Markets\" \/>\n<meta property=\"og:description\" content=\"When Facebook (FB) lost 19.0% after reporting earnings on July 25th, the stock&#8217;s $120B loss was reportedly the largest one-day loss in absolute terms in stock market history. 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