{"id":22375,"date":"2014-05-06T22:48:52","date_gmt":"2014-05-07T05:48:52","guid":{"rendered":"http:\/\/drduru.com\/onetwentytwo\/?p=22375"},"modified":"2014-05-06T22:48:52","modified_gmt":"2014-05-07T05:48:52","slug":"turn-around-in-apple-sentiment-should-push-stock-to-all-time-highs","status":"publish","type":"post","link":"https:\/\/drduru.com\/onetwentytwo\/2014\/05\/06\/turn-around-in-apple-sentiment-should-push-stock-to-all-time-highs\/","title":{"rendered":"A Turn-Around In Apple Sentiment Should Push the Stock Back to All-Time Highs"},"content":{"rendered":"<p><strong>(This is an excerpt from an article I originally published on Seeking Alpha on May 5, 2014. <a href=\"http:\/\/seekingalpha.com\/article\/2190213-a-turnaround-in-apple-sentiment-should-push-the-stock-back-to-all-time-highs\" target=\"_blank\">Click here to read the entire piece<\/a>.)<\/strong><\/p>\n<p>{snip}<\/p>\n<p>This quote is from a piece I wrote in early March titled &#8220;<a href=\"http:\/\/seekingalpha.com\/article\/2060933-apples-post-earnings-buyback-fails-to-sway-growing-negative-sentiment-in-the-stock\" target=\"_blank\">Apple&#8217;s Post-Earnings Buyback Fails To Sway Growing Negative Sentiment In The Stock<\/a>.&#8221; At that time, I was wringing my hands over what I believed was a surprising litany of signs pointing toward negative sentiment on Apple (AAPL). {snip}<\/p>\n<p>If institutional investors do not reload, the 7:1 split planned for holders of stock as of the close of trading on June 2nd will help bring more retail investors into the stock&#8230;{snip}<\/p>\n<p>{snip}<\/p>\n<p><center><br \/>\n<figure id=\"attachment_22387\" aria-describedby=\"caption-attachment-22387\" style=\"width: 540px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2014\/05\/140502_AAPL.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2014\/05\/140502_AAPL.png\" alt=\"Apple&#039;s grinding recovery continues\" width=\"550\" height=\"375\" class=\"size-full wp-image-22387\" srcset=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2014\/05\/140502_AAPL.png 550w, https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2014\/05\/140502_AAPL-300x204.png 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><figcaption id=\"caption-attachment-22387\" class=\"wp-caption-text\">Apple&#8217;s grinding recovery continues<\/figcaption><\/figure><br \/>\n<strong>Source: <a href=\"http:\/\/www.freestockcharts.com\/\" target=\"_blank\">FreeStockCharts.com<\/a><\/strong><br \/>\n<\/center><\/p>\n<p>Short interest has turned around dramatically. {snip}<\/p>\n<p><center><br \/>\n<figure id=\"attachment_22379\" aria-describedby=\"caption-attachment-22379\" style=\"width: 540px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2014\/05\/140504_AAPLShortInterest.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2014\/05\/140504_AAPLShortInterest.png\" alt=\"Short interest in Apple is on the decline again\" width=\"550\" height=\"415\" class=\"size-full wp-image-22379\" srcset=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2014\/05\/140504_AAPLShortInterest.png 550w, https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2014\/05\/140504_AAPLShortInterest-300x226.png 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><figcaption id=\"caption-attachment-22379\" class=\"wp-caption-text\">Short interest in Apple is on the decline again<\/figcaption><\/figure><br \/>\n<strong>Source: <a href=\"http:\/\/www.schaeffersresearch.com\/streetools\/filters\/equity_si.aspx?TICKER=AAPL\" target=\"_blank\">Schaeffer&#8217;s Investment Research<\/a><\/strong><br \/>\n<\/center><\/p>\n<p>{snip}<\/p>\n<p>Options trading seems to support an interpretation of a retreat in bearishness. {snip}<\/p>\n<p><center><br \/>\n<figure id=\"attachment_22381\" aria-describedby=\"caption-attachment-22381\" style=\"width: 540px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2014\/05\/140504_AAPLOpenInterestPutCallRatio.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2014\/05\/140504_AAPLOpenInterestPutCallRatio.png\" alt=\"A crescendo of bearish bets in Apple options\" width=\"550\" height=\"384\" class=\"size-full wp-image-22381\" srcset=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2014\/05\/140504_AAPLOpenInterestPutCallRatio.png 550w, https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2014\/05\/140504_AAPLOpenInterestPutCallRatio-300x209.png 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><figcaption id=\"caption-attachment-22381\" class=\"wp-caption-text\">A crescendo of bearish bets in Apple options<\/figcaption><\/figure><br \/>\n<strong>Source: <a href=\"http:\/\/www.schaeffersresearch.com\/streetools\/indicators\/putcall_open_interest_ratio.aspx?TICKER=AAPL\" target=\"_blank\">Schaeffer&#8217;s Investment Research<\/a><\/strong><br \/>\n<\/center><\/p>\n<p>These signals provide an illuminating backdrop for the fundamental reasons traders and investors might place stronger hopes on Apple: major changes to the company&#8217;s &#8220;capital return program&#8221; and valuation.<\/p>\n<p>{snip}<\/p>\n<p><center><br \/>\n<figure id=\"attachment_22384\" aria-describedby=\"caption-attachment-22384\" style=\"width: 473px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2014\/05\/140504_AAPLHistoricalValuation.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2014\/05\/140504_AAPLHistoricalValuation.png\" alt=\"Apple&#039;s Annual Valuation Versus Profit Margin from 2004 to 2013\" width=\"483\" height=\"312\" class=\"size-full wp-image-22384\" srcset=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2014\/05\/140504_AAPLHistoricalValuation.png 483w, https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2014\/05\/140504_AAPLHistoricalValuation-300x193.png 300w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><\/a><figcaption id=\"caption-attachment-22384\" class=\"wp-caption-text\">Apple&#8217;s Annual Valuation Versus Profit Margin from 2004 to 2013<br \/><\/figcaption><\/figure><br \/>\n<strong>Source: <a href=\"http:\/\/investing.money.msn.com\/investments\/key-ratios?symbol=AAPL&#038;page=TenYearSummary\" target=\"_blank\">MSN Money<\/a><\/strong><br \/>\n<\/center><\/p>\n<p>According to MSN Money, the current valuations are as follows: 14.8 P\/E, 12.1 Forward P\/E, 3.1 Price\/Sales, 3.9 Price\/Book. <a href=\"http:\/\/www.apple.com\/pr\/library\/2014\/04\/23Apple-Reports-Second-Quarter-Results.html\" target=\"_blank\">Using $10.2B in net profit and $45.6B in revenue<\/a> I come up with a 22.3% net profit margin for the previous quarter. A small adjustment higher in willingness to pay for AAPL from improving sentiment should easily send the stock back to all-time highs.<\/p>\n<p>Overall, the tide seems to be finally turning for AAPL. Improving trader and investor sentiment sits at the core of the recovery story in the shares. Next up, new products to seal the deal&#8230;?<\/p>\n<p>Be careful out there!<\/p>\n<p><strong>(This is an excerpt from an article I originally published on Seeking Alpha on May 5, 2014. <a href=\"http:\/\/seekingalpha.com\/article\/2190213-a-turnaround-in-apple-sentiment-should-push-the-stock-back-to-all-time-highs\" target=\"_blank\">Click here to read the entire piece<\/a>.)<\/strong><\/p>\n<p>Full disclosure: long AAPL shares and call options<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(This is an excerpt from an article I originally published on Seeking Alpha on May 5, 2014. Click here to read the entire piece.) {snip} This quote is from a piece I wrote in early March titled &#8220;Apple&#8217;s Post-Earnings Buyback Fails To Sway Growing Negative Sentiment In The Stock.&#8221; At that time, I was wringing &#8230; <a title=\"A Turn-Around In Apple Sentiment Should Push the Stock Back to All-Time Highs\" class=\"read-more\" href=\"https:\/\/drduru.com\/onetwentytwo\/2014\/05\/06\/turn-around-in-apple-sentiment-should-push-stock-to-all-time-highs\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[220,219],"tags":[250,534,129],"class_list":["post-22375","post","type-post","status-publish","format-standard","hentry","category-earnings","category-high-tech","tag-aapl","tag-apple-inc","tag-market-sentiment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Turn-Around In Apple Sentiment Should Push the Stock Back to All-Time Highs - ONE-TWENTY TWO: Trading Financial Markets<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/drduru.com\/onetwentytwo\/2014\/05\/06\/turn-around-in-apple-sentiment-should-push-stock-to-all-time-highs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Turn-Around In Apple Sentiment Should Push the Stock Back to All-Time Highs - ONE-TWENTY TWO: Trading Financial Markets\" \/>\n<meta property=\"og:description\" content=\"(This is an excerpt from an article I originally published on Seeking Alpha on May 5, 2014. 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Click here to read the entire piece.) {snip} This quote is from a piece I wrote in early March titled &#8220;Apple&#8217;s Post-Earnings Buyback Fails To Sway Growing Negative Sentiment In The Stock.&#8221; At that time, I was wringing ... 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