{"id":15831,"date":"2012-12-25T11:28:55","date_gmt":"2012-12-25T19:28:55","guid":{"rendered":"http:\/\/drduru.com\/onetwentytwo\/?p=15831"},"modified":"2012-12-25T11:28:55","modified_gmt":"2012-12-25T19:28:55","slug":"how-to-trade-apple-breakdown","status":"publish","type":"post","link":"https:\/\/drduru.com\/onetwentytwo\/2012\/12\/25\/how-to-trade-apple-breakdown\/","title":{"rendered":"How to Trade Apple&#8217;s Breakdown As Negative Sentiment Grows"},"content":{"rendered":"<p><strong>(This is an excerpt from an article I originally published on Seeking Alpha on December 17, 2012. <a href=\"http:\/\/seekingalpha.com\/article\/1067311-how-to-trade-apple-s-breakdown-as-negative-sentiment-grows\" target=\"_blank\">Click here to read the entire piece<\/a>.)<\/strong><\/p>\n<p><a href=\"http:\/\/en-maktoob.news.yahoo.com\/iphone-5-hits-china-apple-market-share-slips-081952044.html\" target=\"_blank\">Apple&#8217;s rollout of the iPhone5 in China<\/a> hit a perfect storm on Friday, December 14th. Rumors were flying about lackluster interest and a reduction in orders to suppliers. Analysts released reduced forecasts and price targets. To top it all off, Fridays tend to be Apple&#8217;s worst trading day of the week.<\/p>\n<p>I covered Apple&#8217;s daily trading tendencies in August in &#8220;<a href=\"http:\/\/seekingalpha.com\/article\/815381-a-guide-for-day-to-day-trading-in-apple-s-stock\" target=\"_blank\">A Guide For Day-To-Day Trading In Apple&#8217;s Stock<\/a>.&#8221; At that time, I found a relatively consistent pattern of Apple (AAPL) starting the week on a strong note but ending on a weak note. {snip}<\/p>\n<p><em><strong>Click for a larger view&#8230;<\/strong><\/em><br \/>\n<center><br \/>\n<figure id=\"attachment_15834\" aria-describedby=\"caption-attachment-15834\" style=\"width: 290px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPL.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPL-300x157.jpg\" alt=\"Apple finally breaks down\" title=\"Apple finally breaks down\" width=\"300\" height=\"157\" class=\"size-medium wp-image-15834\" srcset=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPL-300x157.jpg 300w, https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPL.jpg 852w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-15834\" class=\"wp-caption-text\">Apple finally breaks down<\/figcaption><\/figure><br \/>\n<strong>Source: <a href=\"http:\/\/www.freestockcharts.com\/\" target=\"_blank\">FreeStockCharts.com<\/a><\/strong><br \/>\n<\/center><\/p>\n<p>The rapid change in sentiment even shows up in the short interest piling up against Apple. {snip}<\/p>\n<p><center><br \/>\n<figure id=\"attachment_15836\" aria-describedby=\"caption-attachment-15836\" style=\"width: 473px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPLSharesShort.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPLSharesShort.png\" alt=\"Shares Short in Apple Since December 15, 2011\" title=\"Shares Short in Apple Since December 15, 2011\" width=\"483\" height=\"326\" class=\"size-full wp-image-15836\" srcset=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPLSharesShort.png 483w, https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPLSharesShort-300x202.png 300w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><\/a><figcaption id=\"caption-attachment-15836\" class=\"wp-caption-text\">Shares Short in Apple Since December 15, 2011<\/figcaption><\/figure><br \/>\n<strong>Source: <a href=\"http:\/\/www.nasdaq.com\/symbol\/aapl\/short-interest\" target=\"_blank\">NASDAQ.com short <\/strong>interest<\/a><br \/>\n<\/center><\/p>\n<p>However, negative sentiment is NOT yet showing up in the options trade which continues its heavy weight on call options. {snip}<\/p>\n<p>While it seems &#8220;obvious&#8221; to trade with the current downward trend to the next level of support &#8211; especially with the current breakdown &#8211; counter-trend rallies like that in late November can happen at anytime for any reason. {snip}<\/p>\n<p>For reference, I have updated the daily trading guide below. {snip}<\/p>\n<ul>\n<li>Apple still tends to start the week trading strongly and to end the week trading weakly.<\/li>\n<li>The week tends to end even more weakly if preceded by weakness<\/li>\n<li>No differentiation in directional bias if the preceding day was an up day, although Wednesdays tend to be stronger and Fridays weaker if that up day is a performance of 1% or greater.\n<\/ul>\n<p><center><br \/>\n<figure id=\"attachment_15844\" aria-describedby=\"caption-attachment-15844\" style=\"width: 453px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPLDailyPriceChange.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPLDailyPriceChange.png\" alt=\"Apple&#039;s Average Daily Price Change\" title=\"Apple&#039;s Average Daily Price Change\" width=\"463\" height=\"291\" class=\"size-full wp-image-15844\" srcset=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPLDailyPriceChange.png 463w, https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPLDailyPriceChange-300x188.png 300w\" sizes=\"auto, (max-width: 463px) 100vw, 463px\" \/><\/a><figcaption id=\"caption-attachment-15844\" class=\"wp-caption-text\">Apple&#039;s Average Daily Price Change<\/figcaption><\/figure><br \/>\n<br \/>\n<figure id=\"attachment_15846\" aria-describedby=\"caption-attachment-15846\" style=\"width: 456px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPLPriceChangeFollowingDownDay.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPLPriceChangeFollowingDownDay.png\" alt=\"Apple&#039;s Average Price Change Following A Down Day\" title=\"Apple&#039;s Average Price Change Following A Down Day\" width=\"466\" height=\"291\" class=\"size-full wp-image-15846\" srcset=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPLPriceChangeFollowingDownDay.png 466w, https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPLPriceChangeFollowingDownDay-300x187.png 300w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/a><figcaption id=\"caption-attachment-15846\" class=\"wp-caption-text\">Apple&#039;s Average Price Change Following A Down Day<\/figcaption><\/figure><br \/>\n<br \/>\n<figure id=\"attachment_15847\" aria-describedby=\"caption-attachment-15847\" style=\"width: 473px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214AAPL_PriceChangeFollowing1PctDownDay.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214AAPL_PriceChangeFollowing1PctDownDay.png\" alt=\"Apple&#039;s Average Price Change Following A Down Day of -1% Or Worse\" title=\"Apple&#039;s Average Price Change Following A Down Day of -1% Or Worse\" width=\"483\" height=\"336\" class=\"size-full wp-image-15847\" srcset=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214AAPL_PriceChangeFollowing1PctDownDay.png 483w, https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214AAPL_PriceChangeFollowing1PctDownDay-300x208.png 300w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><\/a><figcaption id=\"caption-attachment-15847\" class=\"wp-caption-text\">Apple&#039;s Average Price Change Following A Down Day of -1% Or Worse<\/figcaption><\/figure><br \/>\n<br \/>\n<figure id=\"attachment_15848\" aria-describedby=\"caption-attachment-15848\" style=\"width: 454px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPLPriceChangeFollowingUpDay.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPLPriceChangeFollowingUpDay.png\" alt=\"Apple&#039;s Average Price Change Following An Up Day\" title=\"Apple&#039;s Average Price Change Following An Up Day\" width=\"464\" height=\"291\" class=\"size-full wp-image-15848\" srcset=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPLPriceChangeFollowingUpDay.png 464w, https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPLPriceChangeFollowingUpDay-300x188.png 300w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><\/a><figcaption id=\"caption-attachment-15848\" class=\"wp-caption-text\">Apple&#039;s Average Price Change Following An Up Day<\/figcaption><\/figure><br \/>\n<br \/>\n<figure id=\"attachment_15849\" aria-describedby=\"caption-attachment-15849\" style=\"width: 455px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPLPriceChangeFollowing1PctUpDay.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPLPriceChangeFollowing1PctUpDay.png\" alt=\"Apple&#039;s Average Price Change Following An Up Day of 1% Or Better\" title=\"Apple&#039;s Average Price Change Following An Up Day of 1% Or Better\" width=\"465\" height=\"291\" class=\"size-full wp-image-15849\" srcset=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPLPriceChangeFollowing1PctUpDay.png 465w, https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121214_AAPLPriceChangeFollowing1PctUpDay-300x187.png 300w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><\/a><figcaption id=\"caption-attachment-15849\" class=\"wp-caption-text\">Apple&#039;s Average Price Change Following An Up Day of 1% Or Better<\/figcaption><\/figure><br \/>\n<strong>Source: Stock prices from Yahoo!Finance<\/strong><br \/>\n<\/center><\/p>\n<p>Be careful out there!<\/p>\n<p><strong>(This is an excerpt from an article I originally published on Seeking Alpha on December 17, 2012. <a href=\"http:\/\/seekingalpha.com\/article\/1067311-how-to-trade-apple-s-breakdown-as-negative-sentiment-grows\" target=\"_blank\">Click here to read the entire piece<\/a>.)<\/strong><\/p>\n<p>Full disclosure: long AAPL shares; long AAPL call and put spreads<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(This is an excerpt from an article I originally published on Seeking Alpha on December 17, 2012. Click here to read the entire piece.) Apple&#8217;s rollout of the iPhone5 in China hit a perfect storm on Friday, December 14th. Rumors were flying about lackluster interest and a reduction in orders to suppliers. Analysts released reduced &#8230; <a title=\"How to Trade Apple&#8217;s Breakdown As Negative Sentiment Grows\" class=\"read-more\" href=\"https:\/\/drduru.com\/onetwentytwo\/2012\/12\/25\/how-to-trade-apple-breakdown\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[483,219,62],"tags":[250,350,1597],"class_list":["post-15831","post","type-post","status-publish","format-standard","hentry","category-breakdown","category-high-tech","category-technical-analysis","tag-aapl","tag-apple","tag-technical-analysis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Trade Apple&#039;s Breakdown As Negative Sentiment Grows - ONE-TWENTY TWO: Trading Financial Markets<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/drduru.com\/onetwentytwo\/2012\/12\/25\/how-to-trade-apple-breakdown\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Trade Apple&#039;s Breakdown As Negative Sentiment Grows - ONE-TWENTY TWO: Trading Financial Markets\" \/>\n<meta property=\"og:description\" content=\"(This is an excerpt from an article I originally published on Seeking Alpha on December 17, 2012. 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Click here to read the entire piece.) Apple&#8217;s rollout of the iPhone5 in China hit a perfect storm on Friday, December 14th. Rumors were flying about lackluster interest and a reduction in orders to suppliers. Analysts released reduced ... 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