{"id":15580,"date":"2013-01-15T18:30:28","date_gmt":"2013-01-16T02:30:28","guid":{"rendered":"http:\/\/drduru.com\/onetwentytwo\/?p=15580"},"modified":"2013-01-15T18:30:28","modified_gmt":"2013-01-16T02:30:28","slug":"reasons-to-bet-on-2013-recovery-skullcandy","status":"publish","type":"post","link":"https:\/\/drduru.com\/onetwentytwo\/2013\/01\/15\/reasons-to-bet-on-2013-recovery-skullcandy\/","title":{"rendered":"Reasons to Bet On A 2013 Recovery for Skullcandy"},"content":{"rendered":"<p><strong>(This is an excerpt from an article I originally published on Seeking Alpha on December 24, 2012. <a href=\"http:\/\/seekingalpha.com\/article\/1079551-reasons-to-bet-on-a-2013-recovery-for-skullcandy\" target=\"_blank\">Click here to read the entire piece<\/a>.)<\/strong><\/p>\n<p>In early October, I ended the trade in Skullcandy (SKULL) playing a bounceback from Morgan Stanley&#8217;s devastating downgrade, but noted I would remain a buyer on dips (see &#8220;<a href=\"http:\/\/seekingalpha.com\/article\/908281-skullcandy-recovers-losses-from-downgrade-now-comes-the-tougher-part\" target=\"_blank\">Skullcandy Recovers Losses From Downgrade &#8211; Now Comes The Tougher Part<\/a>&#8220;). {snip}<\/p>\n<p><center><br \/>\n<figure id=\"attachment_15944\" aria-describedby=\"caption-attachment-15944\" style=\"width: 490px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121221_SKUL.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121221_SKUL.png\" alt=\"SKUL plunges to all-time lows\" title=\"SKUL plunges to all-time lows\" width=\"500\" height=\"350\" class=\"size-full wp-image-15944\" srcset=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121221_SKUL.png 500w, https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121221_SKUL-300x210.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-15944\" class=\"wp-caption-text\">SKUL plunges to all-time lows<\/figcaption><\/figure><br \/>\n<strong>Source: <a href=\"http:\/\/www.freestockcharts.com\/\" target=\"_blank\">FreeStockCharts.com<\/a><\/strong><br \/>\n<\/center><\/p>\n<p>{snip} There are two main reasons I remain optimistic for an eventual recovery in SKUL&#8217;s shares: a rapid reduction in shares short and the potential referenced in the earnings conference call despite acknowledgement of the challenging retail environment. The potential is expressed in management&#8217;s strategic focus: raising average selling price, expanding the gaming business, growing international sales, and developing other brands and business categories. <\/p>\n<p>Short interest in SKUL peaked over the summer, ahead of the Morgan Stanley downgrade and well-ahead of November&#8217;s disappointing earnings performance. {snip}<\/p>\n<p><center><br \/>\n<figure id=\"attachment_15945\" aria-describedby=\"caption-attachment-15945\" style=\"width: 525px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121221_SKULSharesShort.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121221_SKULSharesShort.png\" alt=\"Shorts are steadily closing out positions against SKUL\" title=\"Shorts are steadily closing out positions against SKUL\" width=\"535\" height=\"391\" class=\"size-full wp-image-15945\" srcset=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121221_SKULSharesShort.png 535w, https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/12\/121221_SKULSharesShort-300x219.png 300w\" sizes=\"auto, (max-width: 535px) 100vw, 535px\" \/><\/a><figcaption id=\"caption-attachment-15945\" class=\"wp-caption-text\">Shorts are steadily closing out positions against SKUL<\/figcaption><\/figure><br \/>\n<strong>Source: <a href=\"http:\/\/www.nasdaq.com\/symbol\/skul\/short-interest\" target=\"_blank\">NASDAQ.com short interest<\/a><\/strong><br \/>\n<\/center><\/p>\n<p>Supporting a positive interpretation of the change in short interest is the parallel drop in <a href=\"www.schaeffersresearch.com\/streetools\/indicators\/putcall_open_interest_ratio.aspx?TICKER=SKUL\" target=\"_blank\">the open interest put\/call ratio<\/a>. {snip}<\/p>\n<p>SKUL&#8217;s earnings conference call did not go well&#8230;{snip}<\/p>\n<p>Make no mistake &#8211; the road to recovery for SKUL will not be easy and is not guaranteed. It will have to start with holiday sales that at least meet expectations. {snip}<\/p>\n<p>Be careful out there!<\/p>\n<p><strong>(This is an excerpt from an article I originally published on Seeking Alpha on December 24, 2012. <a href=\"http:\/\/seekingalpha.com\/article\/1079551-reasons-to-bet-on-a-2013-recovery-for-skullcandy\" target=\"_blank\">Click here to read the entire piece<\/a>.)<\/strong><\/p>\n<p>Full disclosure: long SKUL<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(This is an excerpt from an article I originally published on Seeking Alpha on December 24, 2012. Click here to read the entire piece.) In early October, I ended the trade in Skullcandy (SKULL) playing a bounceback from Morgan Stanley&#8217;s devastating downgrade, but noted I would remain a buyer on dips (see &#8220;Skullcandy Recovers Losses &#8230; <a title=\"Reasons to Bet On A 2013 Recovery for Skullcandy\" class=\"read-more\" href=\"https:\/\/drduru.com\/onetwentytwo\/2013\/01\/15\/reasons-to-bet-on-2013-recovery-skullcandy\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[220,338,1],"tags":[756,755],"class_list":["post-15580","post","type-post","status-publish","format-standard","hentry","category-earnings","category-retail","category-uncategorized","tag-skul","tag-skullcandy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reasons to Bet On A 2013 Recovery for Skullcandy - ONE-TWENTY TWO: Trading Financial Markets<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/drduru.com\/onetwentytwo\/2013\/01\/15\/reasons-to-bet-on-2013-recovery-skullcandy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reasons to Bet On A 2013 Recovery for Skullcandy - ONE-TWENTY TWO: Trading Financial Markets\" \/>\n<meta property=\"og:description\" content=\"(This is an excerpt from an article I originally published on Seeking Alpha on December 24, 2012. 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