{"id":14931,"date":"2012-10-25T01:56:24","date_gmt":"2012-10-25T08:56:24","guid":{"rendered":"http:\/\/drduru.com\/onetwentytwo\/?p=14931"},"modified":"2012-10-25T01:56:24","modified_gmt":"2012-10-25T08:56:24","slug":"hedged-approach-trading-apple-earnings","status":"publish","type":"post","link":"https:\/\/drduru.com\/onetwentytwo\/2012\/10\/25\/hedged-approach-trading-apple-earnings\/","title":{"rendered":"A Hedged Approach to Trading Apple Earnings This Time Around"},"content":{"rendered":"<p><strong>(This is an excerpt from an article I originally published on Seeking Alpha on October 25, 2012. <a href=\"http:\/\/seekingalpha.com\/article\/948711-a-hedged-approach-to-trading-apple-earnings-this-time-around\" target=\"_blank\">Click here to read the entire piece<\/a>.)<\/strong><\/p>\n<p>While expectations generally remain extremely bullish for Apple (AAPL) &#8211; {snip} &#8211; the short-term price action going into earnings does not reflect that bullishness.<\/p>\n<p>Since last printing all-time closing highs just above $700 on September 19th, AAPL has generated several bearish moves starting with a subtle head and shoulders pattern around that high. {snip}<\/p>\n<p><center><br \/>\n<figure id=\"attachment_14932\" aria-describedby=\"caption-attachment-14932\" style=\"width: 490px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/10\/121024_AAPL.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/10\/121024_AAPL.png\" alt=\"Apple has sold-off from all-time highs going into October earnings\" title=\"Apple has sold-off from all-time highs going into October earnings\" width=\"500\" height=\"350\" class=\"size-full wp-image-14932\" srcset=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/10\/121024_AAPL.png 500w, https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/10\/121024_AAPL-300x210.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-14932\" class=\"wp-caption-text\">Apple has sold-off from all-time highs going into October earnings<\/figcaption><\/figure><br \/>\n<strong>Source: <a href=\"http:\/\/www.freestockcharts.com\/\" target=\"_blank\">FreeStockCharts.com<\/a><\/strong><br \/>\n<\/center><\/p>\n<p>Over three of the last four trading days, Apple has swung wildly with rare +\/-3% one-day moves. {snip} These swings are likely a dress rehearsal for the reaction to earnings the evening of October 24th. <\/p>\n<p>{snip}<\/p>\n<p><center><br \/>\n<figure id=\"attachment_14957\" aria-describedby=\"caption-attachment-14957\" style=\"width: 440px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/10\/121025_AAPL_PostEarningsDistribution.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/10\/121025_AAPL_PostEarningsDistribution.png\" alt=\"Distribution of One-Day Price Changes After Apple Reports Earnings (Jan, 2007 to Jul, 2012)\" title=\"Distribution of One-Day Price Changes After Apple Reports Earnings (Jan, 2007 to Jul, 2012)\" width=\"450\" height=\"387\" class=\"size-full wp-image-14957\" srcset=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/10\/121025_AAPL_PostEarningsDistribution.png 450w, https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/10\/121025_AAPL_PostEarningsDistribution-300x258.png 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><figcaption id=\"caption-attachment-14957\" class=\"wp-caption-text\">Distribution of One-Day Price Changes After Apple Reports Earnings (Jan, 2007 to Jul, 2012)<\/figcaption><\/figure><br \/>\n<br \/>\n<figure id=\"attachment_14956\" aria-describedby=\"caption-attachment-14956\" style=\"width: 474px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/10\/121025_AAPL_EarningsUpDown.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/10\/121025_AAPL_EarningsUpDown.png\" alt=\"Number of Positive Versus Negative One-Day Reactions to Apple&#039;s Earnings By Month of the Year (Since 2007)\" title=\"Number of Positive Versus Negative One-Day Reactions to Apple&#039;s Earnings By Month of the Year (Since 2007)\" width=\"484\" height=\"408\" class=\"size-full wp-image-14956\" srcset=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/10\/121025_AAPL_EarningsUpDown.png 484w, https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/10\/121025_AAPL_EarningsUpDown-300x252.png 300w\" sizes=\"auto, (max-width: 484px) 100vw, 484px\" \/><\/a><figcaption id=\"caption-attachment-14956\" class=\"wp-caption-text\">Number of Positive Versus Negative One-Day Reactions to Apple&#039;s Earnings By Month of the Year (Since 2007)<\/figcaption><\/figure><br \/>\n<br \/>\n<em><strong>Click following charts for larger views&#8230;.<\/strong><\/em><br \/>\n<figure id=\"attachment_14958\" aria-describedby=\"caption-attachment-14958\" style=\"width: 290px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/10\/121025_AAPL_PrePostEarnings.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/10\/121025_AAPL_PrePostEarnings-300x215.png\" alt=\"Correlation of Apple&#039;s Average Daily Pre-Earnings Price Changes to the One-Day Post-Earnings Price Change\" title=\"Correlation of Apple&#039;s Average Daily Pre-Earnings Price Changes to the One-Day Post-Earnings Price Change\" width=\"300\" height=\"215\" class=\"size-medium wp-image-14958\" srcset=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/10\/121025_AAPL_PrePostEarnings-300x215.png 300w, https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/10\/121025_AAPL_PrePostEarnings.png 804w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-14958\" class=\"wp-caption-text\">Correlation of Apple&#039;s Average Daily Pre-Earnings Price Changes to the One-Day Post-Earnings Price Change<\/figcaption><\/figure><br \/>\n<br \/>\n<figure id=\"attachment_14959\" aria-describedby=\"caption-attachment-14959\" style=\"width: 290px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/10\/121025_AAPL_EarningsCorrByQuarter.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/10\/121025_AAPL_EarningsCorrByQuarter-300x111.png\" alt=\"Correlation of Apple&#039;s Average Daily Pre-Earnings Price Changes to the One-Day Post-Earnings Price Change Sorted By the Month of Earnings\" title=\"Correlation of Apple&#039;s Average Daily Pre-Earnings Price Changes to the One-Day Post-Earnings Price Change Sorted By the Month of Earnings\" width=\"300\" height=\"111\" class=\"size-medium wp-image-14959\" srcset=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/10\/121025_AAPL_EarningsCorrByQuarter-300x111.png 300w, https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/10\/121025_AAPL_EarningsCorrByQuarter.png 816w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-14959\" class=\"wp-caption-text\">Correlation of Apple&#039;s Average Daily Pre-Earnings Price Changes to the One-Day Post-Earnings Price Change Sorted By the Month of Earnings<\/figcaption><\/figure><br \/>\n<\/center><\/p>\n<p>{snip}<\/p>\n<p>So, these data suggest that AAPL will have another favorable response albeit moderate. However, there are some extremes that make me think that the response to this October earnings cycle will deliver a large move, up OR down. {snip}<\/p>\n<p>To me, these data suggest that a disappointment will plunge the stock to a steep loss even as they confirm the upside potential if AAPL delivers. {snip}<\/p>\n<p>Looking at AAPL&#8217;s chart above, it seems natural to expect the stock to get bracketed by important resistance at the 50DMA around $660 and support at the 200DMA around $586. {snip}<\/p>\n<p>Be careful out there!<\/p>\n<p><strong>(This is an excerpt from an article I originally published on Seeking Alpha on October 25, 2012. <a href=\"http:\/\/seekingalpha.com\/article\/948711-a-hedged-approach-to-trading-apple-earnings-this-time-around\" target=\"_blank\">Click here to read the entire piece<\/a>.)<\/strong><\/p>\n<p>Full disclosure: long AAPL put spreads, long AAPL calls<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(This is an excerpt from an article I originally published on Seeking Alpha on October 25, 2012. Click here to read the entire piece.) While expectations generally remain extremely bullish for Apple (AAPL) &#8211; {snip} &#8211; the short-term price action going into earnings does not reflect that bullishness. Since last printing all-time closing highs just &#8230; <a title=\"A Hedged Approach to Trading Apple Earnings This Time Around\" class=\"read-more\" href=\"https:\/\/drduru.com\/onetwentytwo\/2012\/10\/25\/hedged-approach-trading-apple-earnings\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[219,62],"tags":[250,534,998,967,1597],"class_list":["post-14931","post","type-post","status-publish","format-standard","hentry","category-high-tech","category-technical-analysis","tag-aapl","tag-apple-inc","tag-correlations","tag-earnings-play","tag-technical-analysis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Hedged Approach to Trading Apple Earnings This Time Around - ONE-TWENTY TWO: Trading Financial Markets<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/drduru.com\/onetwentytwo\/2012\/10\/25\/hedged-approach-trading-apple-earnings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Hedged Approach to Trading Apple Earnings This Time Around - ONE-TWENTY TWO: Trading Financial Markets\" \/>\n<meta property=\"og:description\" content=\"(This is an excerpt from an article I originally published on Seeking Alpha on October 25, 2012. 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Click here to read the entire piece.) While expectations generally remain extremely bullish for Apple (AAPL) &#8211; {snip} &#8211; the short-term price action going into earnings does not reflect that bullishness. Since last printing all-time closing highs just ... 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