{"id":14253,"date":"2012-09-29T19:31:27","date_gmt":"2012-09-30T02:31:27","guid":{"rendered":"http:\/\/drduru.com\/onetwentytwo\/?p=14253"},"modified":"2012-09-29T19:31:27","modified_gmt":"2012-09-30T02:31:27","slug":"yelp-follow-momentum","status":"publish","type":"post","link":"https:\/\/drduru.com\/onetwentytwo\/2012\/09\/29\/yelp-follow-momentum\/","title":{"rendered":"Yelp &#8211; Follow the Momentum"},"content":{"rendered":"<p><strong>(This is an excerpt from an article I originally published on Seeking Alpha on September 20, 2012. <a href=\"http:\/\/seekingalpha.com\/article\/877471-yelp-com-follow-the-momentum\" target=\"_blank\">Click here to read the entire piece<\/a>.)<\/strong><\/p>\n<p>Three weeks ago, <a href=\"http:\/\/seekingalpha.com\/article\/838321-yelp-com-rally-creates-better-risk-reward-for-playing-persistently-large-options-skew\" target=\"_blank\">I marveled<\/a> that Yelp.com (YELP) had surged 22.7% on the heels of the lock-up expiration of its IPO but suggested that the rally provided a better risk\/reward entry to bet against the stock&#8217;s extreme valuation. Since then, YELP has gained another 15%, trading within a wide range for the last two weeks. The extreme skew in <a href=\"http:\/\/www.schaeffersresearch.com\/streetools\/options\/implied_montage.aspx?ticker=YELP\" target=\"_blank\">implied volatility<\/a> has also finally settled down from a 2x difference between calls and puts to a more &#8220;reasonable&#8221; 1.3 (for October expiration). The stock has yet to reverse, but it is now relatively cheaper to buy puts. <\/p>\n<p>However, before plunging into fresh bearish bets on YELP, traders should take a step back and appreciate the opportunities for downside AND upside&#8230; {snip}<\/p>\n<p><center><br \/>\n<figure id=\"attachment_14262\" aria-describedby=\"caption-attachment-14262\" style=\"width: 490px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/09\/120919_YELP.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/09\/120919_YELP.png\" alt=\"YELP lingers below important resistance - the location of three blow-off tops to-date\" title=\"YELP lingers below important resistance - the location of three blow-off tops to-date\" width=\"500\" height=\"350\" class=\"size-full wp-image-14262\" srcset=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/09\/120919_YELP.png 500w, https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/09\/120919_YELP-300x210.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-14262\" class=\"wp-caption-text\">YELP lingers below important resistance - the location of three blow-off tops to-date<\/figcaption><\/figure><br \/>\n<strong>Source: <a href=\"http:\/\/www.freestockcharts.com\/\" target=\"_blank\">FreeStockCharts.com<\/a><\/strong><br \/>\n<\/center><\/p>\n<p>{snip}<\/p>\n<p>In other words, trying to anticipate the next move in YELP is much riskier now than trying to follow the momentum.<\/p>\n<p>{snip}<\/p>\n<p>Be careful out there!<\/p>\n<p><strong>(This is an excerpt from an article I originally published on Seeking Alpha on September 20, 2012. <a href=\"http:\/\/seekingalpha.com\/article\/877471-yelp-com-follow-the-momentum\" target=\"_blank\">Click here to read the entire piece<\/a>.)<\/strong><\/p>\n<p>Full disclosure: long YELP puts<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(This is an excerpt from an article I originally published on Seeking Alpha on September 20, 2012. Click here to read the entire piece.) Three weeks ago, I marveled that Yelp.com (YELP) had surged 22.7% on the heels of the lock-up expiration of its IPO but suggested that the rally provided a better risk\/reward entry &#8230; <a title=\"Yelp &#8211; Follow the Momentum\" class=\"read-more\" href=\"https:\/\/drduru.com\/onetwentytwo\/2012\/09\/29\/yelp-follow-momentum\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[599],"tags":[42,919,918],"class_list":["post-14253","post","type-post","status-publish","format-standard","hentry","category-internet","tag-insider-stock-sale","tag-yelp","tag-yelp-com"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yelp - Follow the Momentum - ONE-TWENTY TWO: Trading Financial Markets<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/drduru.com\/onetwentytwo\/2012\/09\/29\/yelp-follow-momentum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yelp - Follow the Momentum - ONE-TWENTY TWO: Trading Financial Markets\" \/>\n<meta property=\"og:description\" content=\"(This is an excerpt from an article I originally published on Seeking Alpha on September 20, 2012. 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