{"id":10445,"date":"2012-03-31T18:58:00","date_gmt":"2012-03-31T22:58:00","guid":{"rendered":"http:\/\/drduru.com\/onetwentytwo\/?p=10445"},"modified":"2012-03-31T18:58:00","modified_gmt":"2012-03-31T22:58:00","slug":"put-buyers-rush-into-jcpenney","status":"publish","type":"post","link":"https:\/\/drduru.com\/onetwentytwo\/2012\/03\/31\/put-buyers-rush-into-jcpenney\/","title":{"rendered":"Put Buyers Rush Into JC Penney As the Stock Breaks Down"},"content":{"rendered":"<p><strong>(This is an excerpt from an article I originally published on Seeking Alpha on March 10, 2012. <a href=\"http:\/\/seekingalpha.com\/article\/426161-put-buyers-rush-into-j-c-penney-as-the-stock-breaks-down\" target=\"_blank\">Click here to read the entire piece<\/a>.)<\/strong><\/p>\n<p>Department store J.C. Penney (JCP) caught my attention because of its relative underperformance two days in a row. As the S&#038;P 500 has rallied back from a sharp one-day sell-off, JCP has continued a two-week downtrend that has now generated a bearish breakdown below the 50-day moving average (DMA) on high trading volume (relative to the 90DMA).<\/p>\n<p><center><br \/>\n<figure id=\"attachment_10447\" aria-describedby=\"caption-attachment-10447\" style=\"width: 490px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/03\/120309_JCP.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/03\/120309_JCP.png\" alt=\"J.C. Penney starts to break down after breaking out to new 3 1\/2 year highs\" title=\"J.C. Penney starts to break down after breaking out to new 3 1\/2 year highs\" width=\"500\" height=\"350\" class=\"size-full wp-image-10447\" srcset=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/03\/120309_JCP.png 500w, https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/03\/120309_JCP-300x210.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-10447\" class=\"wp-caption-text\">J.C. Penney starts to break down after breaking out to new 3 1\/2 year highs<\/figcaption><\/figure><br \/>\n<strong>Source: <a href=\"http:\/\/www.freestockcharts.com\/\" target=\"_blank\">FreeStockCharts.com<\/a><\/strong><br \/>\n<\/center><\/p>\n<p>This steady sell-off is significant because JCP ignited fireworks after <a href=\"http:\/\/ir.jcpenney.com\/phoenix.zhtml?c=70528&#038;p=irol-newsCompanyArticle&#038;ID=1652614&#038;highlight=\" target=\"_blank\">announcing on January 25, 2012 its new &#8220;Fair and Square&#8221; pricing<\/a> strategy:<\/p>\n<p>{snip}<\/p>\n<p>JCP also rolled out <a href=\"http:\/\/youtu.be\/zawUiL6kvWg\" title=\"Auctioneer\" target=\"_blank\">a new advertising campaign<\/a> to highlight its change in pricing. {snip}<\/p>\n<p><center><br \/>\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/zawUiL6kvWg\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<\/center><\/p>\n<p>The stock responded with a 19% surge the following day that eventually developed into a break to new 3 1\/2 year highs. Shorts retreated, likely adding to the buying pressure on the stock. {snip}<\/p>\n<p><center><br \/>\n<figure id=\"attachment_10449\" aria-describedby=\"caption-attachment-10449\" style=\"width: 427px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/03\/120309_JCPShortInterest.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/03\/120309_JCPShortInterest.jpg\" alt=\"Short interest &quot;reluctantly&quot; slides off its highs from 2011\" title=\"Short interest &quot;reluctantly&quot; slides off its highs from 2011\" width=\"437\" height=\"332\" class=\"size-full wp-image-10449\" srcset=\"https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/03\/120309_JCPShortInterest.jpg 437w, https:\/\/drduru.com\/onetwentytwo\/wp-content\/uploads\/2012\/03\/120309_JCPShortInterest-300x227.jpg 300w\" sizes=\"auto, (max-width: 437px) 100vw, 437px\" \/><\/a><figcaption id=\"caption-attachment-10449\" class=\"wp-caption-text\">Short interest &quot;reluctantly&quot; slides off its highs from 2011<\/figcaption><\/figure><br \/>\n<strong>Source: <a href=\"http:\/\/www.nasdaq.com\/symbol\/jcp\/short-interest#ixzz1ohNQVy48\" target=\"_blank\">NASDAQ.com short interest for JCP<\/a><\/strong><br \/>\n<\/center><\/p>\n<p>With the excitement wearing out on JCP &#8211; about half the heady gains from January 26 are now gone &#8211; I am guessing shorts will descend again upon JCP. Indeed, put buying soared on Friday across March, April, AND May expirations. {snip}<\/p>\n<p>There are two very intriguing features of the put action in JCP. The open interest in May is already heavily weighted in favor of puts. Friday&#8217;s 16-to-1 put\/call volume adds to an open interest favoring puts 2-to-1. These options expire AFTER JCP&#8217;s next earnings announcement on May 14. Clearly, a large group of traders and investors believe JCP&#8217;s new pricing initiative will suffer a poor start. {snip}<\/p>\n<p>{snip}<\/p>\n<p><center><br \/>\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/SsFMMf_1VzU\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<\/center><\/p>\n<p>Be careful out there!<\/p>\n<p><strong>(This is an excerpt from an article I originally published on Seeking Alpha on March 10, 2012. <a href=\"http:\/\/seekingalpha.com\/article\/426161-put-buyers-rush-into-j-c-penney-as-the-stock-breaks-down\" target=\"_blank\">Click here to read the entire piece<\/a>.)<\/strong><\/p>\n<p>Full disclosure: no positions<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(This is an excerpt from an article I originally published on Seeking Alpha on March 10, 2012. Click here to read the entire piece.) Department store J.C. Penney (JCP) caught my attention because of its relative underperformance two days in a row. As the S&#038;P 500 has rallied back from a sharp one-day sell-off, JCP &#8230; <a title=\"Put Buyers Rush Into JC Penney As the Stock Breaks Down\" class=\"read-more\" href=\"https:\/\/drduru.com\/onetwentytwo\/2012\/03\/31\/put-buyers-rush-into-jcpenney\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[338],"tags":[788,787,419],"class_list":["post-10445","post","type-post","status-publish","format-standard","hentry","category-retail","tag-j-c-penney-company-inc","tag-jcp","tag-short-interest"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Put Buyers Rush Into JC Penney As the Stock Breaks Down - ONE-TWENTY TWO: Trading Financial Markets<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/drduru.com\/onetwentytwo\/2012\/03\/31\/put-buyers-rush-into-jcpenney\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Put Buyers Rush Into JC Penney As the Stock Breaks Down - ONE-TWENTY TWO: Trading Financial Markets\" \/>\n<meta property=\"og:description\" content=\"(This is an excerpt from an article I originally published on Seeking Alpha on March 10, 2012. 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